In Community radio, we have to play 25% Aussie content. I try for around 50%. Mind you, APRA never checks, and it's an "across-the-board" requirement, not "per program", so if you have a couple of shows devoted entirely to Aussie content, it covers you for a couple of non-Aussie shows...
I agree with summercity - pretty much anything that charts in the US or UK is rush-released here. Doesn't automatically follow that we'll dig it.
What's wrong with Aussie radio? Hmmm... The following is based on three years of listening to radio in my workplace for eight hours a day, locked onto each station for a month or two at a time. You see patterns begin to emerge:
Triple M? "The Bogan's Choice". Great if you're a bogan, absolute purgatory if you're not... Warhurst & Hellier are awful. So are Wil & Lehmo. Spoonman's the only decent thing on there...
Fox? It's not "variety" to play the same song three times in one 8-hour period. Worse still when you do it with the same three or four songs every day... "Gotcha" calls.
Vega? It's not "variety" to play three different songs by the same artist in one 8-hour period. Worse still when you do it with three or four artists every day... Announcers you've either never heard of, or never want to hear of again.
Nova? Dave Hughes. Need I say more? OK - Akmal. And all the other unknowns. Not to mention doof-doof...
Gold 104? "Beatles FM"... More music, by more dead people, more often...
Mix? Not quite as bad as the others - at least there's more variety in their playlist, albeit a tad on the bland side...
Common to all the above:
Near-rigid playlists. Once a song's on, it's pretty much there for life. Vega seems to recycle its entire playlist every two days - if you heard it on Monday, you'll hear it again on Wednesday. Sometimes Tuesday. Same with Gold.
Horrible "alternate" versions - the version of "Heart Of Glass" everyone's playing ain't the one that charted. Same with that woeful extended version of "Nutbush City Limits" - how many times do they repeat that synth break?. And "Borderline" by Madonna. Sure, play 'em if they're better than the radio cut - not just 'cos they're different. Try the "Sons Of Beaches" cut of "Downhearted" for a change...
No back-announcing - you'll hear a great new track, followed by "Khe Sanh". Guess which one they back-announce?? Yep, the one you've heard a million times...
Same old songs - if a band had a dozen chart hits, why always play the same three? People who remember them will remember the other nine as well, and they'll get the whole "Haven't heard that one for AGES" vibe happening... when Gold announce a track by Stevie Wright coming up next, you pretty much know it'll be "Evie"... What about "Black-Eyed Bruiser", "Hard Road", or "Guitar Band"?
Refusal to move on - three singles on, these stations are still flogging the song that dropped out of the charts nine months ago. Yes, we've heard that one, now play the current release...
Ass-hats...